Common Mistakes To Avoid On Your Blog’s About Page
As managers of a fantastic community of bloggers from around the world, we are regularly interacting with hundreds of different blogs. We've seen the good, the bad, the ugly, and the beautiful. Since our aim is to better equip folks who are bridging cultures through blogging, we wanted to share a few simple tweaks that could improve the effectiveness and quality of your blog. The About page There are a few foundational elements that every blog needs in order to connect effectively with readers. The "About page" is one of these key elements. An About page is one of the most important and most commonly viewed pages on almost any blog. It may go by different names (About Me, FAQs, etc.), but essentially, it introduces the readers to the blog and its author(s). Because so many readers visit the About page, bloggers should be very intentional about what is published there. Think about it from a new reader's perspective. What are they looking for? What do they need to know? To help you answer these questions and create a more effective blog, we've put together this list of the most common mistakes we've seen on blog About pages. Mistakes to avoid on your About page Not having one We were shocked to come across blogs that don't have any About page at all. As a new reader, we immediately look for more information about the author and when we can't find it, there's a big disconnect. Most often, we won't bother coming back. Granted, some folks prefer to remain anonymous, and there are...